Danish fashion brand VILA opening in Whitewater Shopping Centre tomorrow

Danish fashion brand VILA is the latest big-name brand to come to the Whitewater Shopping Centre when it holds its grand opening tomorrow morning. When doors open at 11am, the first 100 customers will be presented with free fashion-themed goodie bags. And to draw the crowds over the the next few days, there will be a generous 25% discount off all goods all weekend. Customers are also asked to join the VILA Customer Club to win tickets to some of the best gigs this year featuring Rihanna, Selena Gomez and Birdy. To celebrate the opening, DJ Ray Shah will be playing music on the decks from 6-9pm tomorrow evening. VILA also has Irish stores in Liffey Valley, Swords, Kilkenny, Cork city, Carlow, Wexford, Sligo and Clonmel. VILA is part of the Bestseller fashion group which was was founded in 1975 by Danish entrepreneur Troels Holch Povlsen. Other high street brands run by the group include Vero Moda and Only. Originally the group's focus was on women's fashion but it introduced children's clothing in 1986 and menswear in 1988. Bestseller is family-owned and the company employs around 15,000 people worldwide. Watch VILA's Facebook page for further updates on tomorrow's opening.