Call for Kildare's female entrepreneurs to take part in development scheme

Former Kildare participant Katie Muganplaceholder image
Former Kildare participant Katie Mugan

Kildare female entrepreneurs are encouraging others from the county to join the latest cycle of ACORNS - a highly-successful development initiative to support early-stage female entrepreneurs living in rural Ireland. 

The call for applications for the latest cycle of the programme — ACORNS 7 — has been launched by Minister for Agriculture, Food and the Marine, Charlie McConalogue T.D.  ACORNS is funded under the Department’s Rural Innovation and Development Fund. 

Programme organisers are looking for female entrepreneurs living in rural Ireland, who wish to start and develop new businesses or who have recently started a venture.  

A total of 50 new entrepreneurs will be selected and the free initiative will run over six months from October 2021 to April 2022 with the deadline for applications midnight on September 10, 2021. 

Past participants from Kildare, Brid O’Brien, Albatel Ltd., and Katie Mugan of Nursing Mama both took part in the previous cycle of ACORNS and urge anyone interested in applying for the programme.

Brid O’Brien says:

“The ACORNS  programme gave me the time and space in a structured and safe environment to concentrate on my business. It was almost as if I had my very own Board of Directors led by an exceptional Chairperson that I met with on a monthly basis.  They challenged, guided, educated and supported me and my business.  They made it fun and easy to make decisions about my business while at the same time I got a great opportunity to learn from such wonderful female entrepreneurs with such diverse backgrounds.” 

Katie Mugan says:

“ACORNS has been such an amazing experience. The advice and support from the other ACORNS and from our Lead Entrepreneur has been hugely beneficial and allowed us to share our ideas and ultimately grow our businesses.” 

Other participants from Kildare who took part in ACORNS include Erica Hargaden, Babogue Paediatric Sleep Solutions, Emma-Jane Leeson, Johnny Magory Business, Maureen McCowen, Soft Skill Success, and Niamh O’Connell, Esmerelda Botanicals.

Among the 50 new businesses that took part in the last cycle of ACORNS during the Covid-19 pandemic, many changed their career direction completely to establish their businesses.

A desire to make lifestyle changes was a common thread among the participants. Resilience and flexibility – especially during the challenging economic circumstances – was particularly evident. There was great variety and diversity in the new businesses.  

Based on a belief that entrepreneurs learn best from each other, ACORNS is centred on interactive round table sessions facilitated by successful female entrepreneurs who have started and grown businesses in rural Ireland. These are known as ACORNS Lead Entrepreneurs, and they give their time free of charge to encourage and support the new business owners.

There is no charge for those participating in ACORNS, thanks to the continuing support of the Department of Agriculture, Food and the Marine and the voluntary contribution of time by the Lead Entrepreneurs.

This year’s voluntary Lead Entrepreneurs are Anne Reilly, PaycheckPlus; Caroline Reidy, The HR Suite;  Eimer Hannon, Hannon Travel; Larissa Feeney, Accountant Online; Mary B Walsh, Ire Wel Pallets; Norma Dinneen, Bó Rua Farm and Triona MacGiolla Rí, Aró Digital Strategies.

In addition, Monica Flood, formerly Olas IT and a Going for Growth Lead Entrepreneur, will facilitate an ACORNS Plus round table for selected previous participants who are committed to driving forward the growth of their businesses. 

The previous cycle of the programme — ACORNS 6 — was held during nationwide restrictions to reduce the spread of the Covid-19 pandemic. 

Despite the challenges that they were facing, the ACORNS 6 participants were very positive, and their businesses grew. Over the six-month period of the programme, the combined turnover of the overall group doubled from €1.8 million to €3.6 million. 

Six new businesses started to trade during the programme and there were seven new exporters. At the end of the cycle, ACORNS 6 participants employed 107 people — an increase of 29. 

A further 150 past participants were actively involved in other Community aspects of the initiative during the sixth cycle. 

Charlie McConalogue T.D., Minister for Agriculture, Food and the Marine, says: 

“Now in its seventh year, and going from strength to strength, ACORNS continues to support early stage female entrepreneurs living in rural Ireland. Over 300 female entrepreneurs have taken part in ACORNS to date and a significant proportion of these are still actively involved. The progress made by participants in previous years has been remarkable. This is an incredible opportunity and a wonderful support for rural-based female entrepreneurs, particularly in the current environment and I encourage those who have recently started or are about to start a new business to apply to participate in this very exciting initiative.” 

Fitzsimons Consulting, specialising in entrepreneurship and growth, developed the initiative.  Founder Paula Fitzsimons says:

“What the ACORNS participants achieved during the last cycle in challenging circumstances was remarkable – new sales, additional employees, and new exporters. We are delighted that, through the support of the Minister and his Department, we are in a position through ACORNS to continue to support entrepreneurial women in rural Ireland, as they start and develop their businesses.”

Any woman with a new business based in Co. Kildare— or a well-developed idea for a new venture they want to get off the ground — can get more information and register to receive an application form at www.acorns.ie.  There is no charge for participation. (Eligibility criteria in notes below)

ACORNS 7 will run from October 2021 to April 2022 and will include a launch event, six roundtable sessions, an understanding the financials workshop, a briefing by the various development agencies and an end of cycle celebration. 

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