Kildare company 'highly commended' at prestigious PRII awards

O’Brien BR, run by Aileen O’Brien, scooped a ‘Highly Commended’ at last Friday’s Public Relations Institute of Ireland Awards, hosted in the Shelbourne Hotel, Dublin. The Kildare-based company was nominated for their work on a project for Newbridge Silverware in 2017, helping to launch the ‘Diana: A Fashion Legacy’ exhibition that opened last July 31.

This campaign promoted the Princess Diana exhibition at the Museum of Style Icons. The campaign told the story of how Princess Diana left a lasting fashion legacy to the world while promoting the fact that several of her iconic garments and personal effects were on display at the museum at Newbridge Silverware.

The success of the campaign meant that more than 20,000 people visited Newbridge Silverware in the first week of the exhibition opening, and more than €750,000 worth of media coverage was achieved during the campaign, reaching over 18 million people. Teneo PSG, Ireland’s largest strategic communications company, won the overall award for Best Public Relations Event for their Wild Lights at Dublin Zoo project.

The Awards for Excellence is the beacon for best practice in Irish public relations and communications and those shortlisted set the benchmark for work within the sector, and showcase the best the PR profession has to offer.

O’Brien PR was founded by Newbridge native Aileen O’Brien in 2003, and the company currently works on behalf of major clients such as Dubai Duty Free, Newbridge Silverware, Lyrath Estate, PREM Group and the Osprey Hotel.

Speaking after receiving their highly commended award, MD Aileen O’Brien, said;

“It’s fantastic to receive such a prestigious award on the back of what was a very successful campaign. To be nominated in the first place was great, but to receive an award is very special for me and all the team at O’Brien PR.

“We work very hard on every project we undertake for all of our clients, and getting recognised for that is always a great feeling. It shows how far the company has come in the last number of years, and it is a great way to celebrate our 15th birthday which was last month.”

O’Brien PR will be working on two of Ireland’s biggest sporting events in the coming weeks – the Dubai Duty Free Irish Derby and the Dubai Duty Free Irish Open – while also working on campaigns for a range of other clients. The Awards for Excellence is the beacon for best practice in Irish public relations and communications and those shortlisted set the benchmark for work within the sector, and showcase the best the PR profession has to offer.