Mayor Martin Miley and a member of Kildare County Council were in New York this week to help promote Kildare as a tourist destination within the States.
Mayor Miley was joined by Niall Morrissey for the visit to the US this St Patrick's Day weekend, where they teamed up with executives from Tourism Ireland to learn about the board's promotional programme in the US for 2018.
The United States is the second-largest market for tourism to the island of Ireland. 2017 was the fifth record-breaking year in a row for Irish tourism from the US, when we welcomed a record 1.83 American visitors. Tourism Ireland recently launched a new strategy to continue to grow tourism from the United States, setting out ambitious targets which will see the island of Ireland welcome 2 million American visitors per year by 2021, representing growth of +23%; and will see revenue generated by American holidaymakers increase by +33%, to €1.37 billion per year.
“We were delighted to meet with the representatives of Kildare County Council and to have the opportunity to brief them about the extensive promotional programme we are undertaking in the United States this year,” said Alison Metcalfe, Tourism Ireland’s Head of North America.
“Last year, we welcomed a record 1.83 million North American visitors to the island of Ireland. In 2018, we are confident that our strategy – combined with more airline seats than ever before from the US, as well as the strength and competitiveness of the vacation experience right around the island of Ireland – will deliver further growth. Our aim is to deliver a +5% increase in visitor numbers and +7% increase in revenue from North America in 2018.
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