Kildare Village went to Russia to attract new shoppers

A number of Irish tourism brands including Kildare Village recently travelled to Russia to take part in a B2B workshop organised by Tourism Ireland and hosted by the Irish Embassy in Moscow.

The workshop – which involved one-to-one meetings and networking sessions with leading Russian travel agents and tour operators – was an excellent opportunity to highlight what Ireland has to offer Russian holidaymakers, including Ireland’s Ancient East and the Wild Atlantic Way.

David Boyce, Tourism Ireland, said: “Outbound travel from Russia is growing fast, with about 32 million visits outside of Russia taken each year.

"The majority of our overseas visitors come from the core tourism markets of Great Britain, North America and Mainland Europe and, while this will continue, it is important that we expand our focus beyond these markets and look to the longer-term opportunities presented by Russia and the other BRIC (Brazil, Russia, India and China) countries.

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