Popular Swedish radio show visits Kildare

Journalists from Swedish radio station Mix Megapol broadcasted two live editions of their morning show, Gry Forssell med vänner (meaning ‘Gry Forssell with friends’), from Ireland last week.

Reaching over 2 million listeners each week, Mix Megapol is one of Sweden’s most popular radio stations. The journalists are visiting as guests of Tourism Ireland and Fáilte Ireland.

Before doing the live broadcasts, the journalists took some time to explore Kildare – including the Irish National Stud & Gardens and Abbeyfield Farm for horse riding and clay pigeon shooting. They also stayed in The K Club.

Sarah Dee, Tourism Ireland’s Manager for the Nordic Region, said: “Tourism Ireland was delighted to welcome the Mix Megapol team to broadcast live from Ireland. Experiencing our superb visitor attractions and experiences first hand allows them to share the magic of Ireland with their listeners back home. Their broadcasts will inspire thousands of Swedes to add Ireland to their travel ‘wish list’ and begin planning their own Irish holiday.”

This visit is part of Tourism Ireland’s extensive publicity programme to raise awareness of Ireland around the world. Inviting influential media personalities – like the Mix Megapol team – to experience Ireland first hand is a key part of that programme, helping to showcase Ireland’s superb tourism offering to potential visitors everywhere.

PIC SHOWS:

Journalists from Swedish radio station Mix Megapol with Amanda Kelly, Irish National Stud & Gardens (left); and Sarah Dee, Tourism Ireland (second left), at the Irish National Stud & Gardens.