SuperValu hits back in 'Berlin Wall' row with bitter rival Dunnes Stores

The 'supermarket war' between rivals Dunnes Stores and SuperValu in Newbridge has escalated. Appeals are being made for Dunnes to knock a so-called 'Berlin Wall' blocking traffic to the newly-opened Crosses’s SuperValu next door. However SuperValu has now positioned a large digital display board facing into the Dunnes car park trying to poach shoppers from its competitor. The retail giant is cheekily advertising an offer - just yards from the Dunnes entrance - in which shoppers can win €100 every day in its store. One shopper said: "SuperValu is doing its best to get Dunnes shoppers to come over the wall!" The wall was erected by Dunnes Stores just days before the adjacent supermarket opened on September 10. Dunnes has also been accepting SuperValu money-off vouchers which were mail dropped through letterboxes to promote the new opening. Crosses’s Supervalu, owned by Co Kildare native Andrew Cross already has employed 50 staff and it is anticipated that 20 more jobs will be created. Fianna Fail Cllr Fiona O’ Loughlin is appealing for Dunnes Stores to knock the wall and said she has been inundated with calls from the public seeking a removal of the structure.

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