More than 300 jobs being created in Dublin by US marketing firm

A US company has announced plans to create 320 jobs in Dublin over the next three years.

Massachusetts-based Hubspot, which manufactures marketing software, already employs more than 150 people at its Europe, Middle East and Africa headquarters in Dublin.

The new jobs will be across its sales, engineering, marketing, support and services operations.

The company is also opening a new office today in Dublin.

Announcing the expansion, Hubspot president JD Sherman said the Dublin team had already been core to the success achieved by the company around the world.

The investment, supported by the Department of Jobs through IDA Ireland, has been welcomed by Jobs Minister Richard Bruton and the IDA chief executive Martin Shanahan.

Hubspot, which was founded in 2006, produces software to help companies conduct so-called inbound marketing.

Rather than pushing marketing out to potential customers via traditional adverts, it attracts them in by sharing relevant useful content through social media, blogs, websites and other channels.

Its products and services are used by 18,000 customers in 90 countries.