STORM TRACKER: Follow 'Storm Amy' as it bears down on Ireland amid brutal forecast
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05 Sept 2025
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05 Sept 2025
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Brian O'Driscoll during the Ireland Rugby World Cup 2023 welcome ceremony | PICTURE: Sportsfile
GUINNESS and Irish rugby legend Brian O'Driscoll have teamed up to launch the "Don't Jinx it Campaign"- a playful yet passionate call to action for the people of Ireland to rally behind their team.
Launching the campaign with a nationwide apology, Brian O’Driscoll courageously owns up to his potential role in the team's previous defeat. The truth? Yes, he may have jinxed it. He boldly declared Ireland would go all the way on a podcast back in 2019.
With a mischievous smile, Brian O’Driscoll said, “As a proud Guinness Ambassador and a former player, I am calling on the people of Ireland, to stand with us in the ‘Don’t Jinx It’ campaign. Learn from my mistake and help me spread the word across the nation. It's okay to dream big – just remember, don't tempt fate, don’t jinx it!"
The Guinness 'Don't Jinx It' campaign will run throughout September and October, featuring a brand-new TV ad and a nationwide Out-of-Home (OOH) presence, delivering a playful reminder to fans to hold off on any jinx-worthy predictions.
The campaign aims to unite nation in supporting the Irish rugby team throughout their World Cup journey which begins this weekend with their first fixture against Romania on Saturday, September 09.
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