New M7 signs set to target driver fatigue

New hard-hitting signs 'TIREDNESS KILLS' have been erected on the M7 in a bid to tackle driver fatigue.

It is estimated that driver fatigue is a contributory factor in as many as 1 in 5 driver deaths in Ireland.

The bilingual signs also have the Irish translation: 'Maraíonn Tuirse'.

To combat the effects of driver fatigue, the RSA advises drivers to Stop, Sip, Sleep:

* Stop: Park in a safe place.

* Sip: Drink a caffeine drink like a cup of coffee

* Sleep. Set the alarm on your mobile phone and take a 15 minute nap. After the nap get some fresh air and stretch your legs for a few minutes, the caffeine should have started to take effect by then

By following all of the above advice you should be able to drive for another hour or so. But remember the only cure for a chronic lack of sleep is sleep.

In the past, the Road Safety Authority has teamed up with Applegreen fuel stations to help drivers combat the effects of Bank Holiday fatigue by providing free cups of coffee.