Eir to buy Setanta Sports Ireland in major TV deal

Sentanta Sports Ireland is being sold to Eir as the re-branded company look to extend their business and break into the television industry. The sports broadcaster currently has BT Sport's Irish rights for sporting events such as the Barclays Premier League, Uefa Champions League, the FA Cup and the European Champions Cup along with plenty of other sports. Eir was known as Eircom up until this year and their advertising campaign since their re-branding has been very strong and this will be seen as a major step in the company's history. It's not yet known how much the deal is worth, but it will take signing off from Minister for Communications Alex White before the deal can go through.   “This is an extremely exciting and very important first step for us in television content ownership,” Eir CEO Ricard Moat said. "We will now offer our customers the widest range and highest calibre of sports content in Ireland. Buying Setanta Sports Ireland is a game changer for Eir and is our largest acquisition since we purchased Meteor in 2005.”

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