Superdry says sales are down due to mild winter

UK fashion group Superdry, which has stores in Kildare Village, Dublin, Cork and Limerick, has reported lower revenue in the Christmas quarter, blaming issues with its product range and mild weather.

Superdry has issued a string of profit warnings and its shares have slumped 70% over the last year.

The firm has more than 500 stores in the UK, Ireland and Europe.

Last April, Superdry launched an 18-month product innovation and diversification programme, aiming to reduce its over-reliance on cold weather clothing by entering new areas such as clothing for children.

Group revenue in the third quarter to January 26 was £269.3m (€308.2m) down from £273.3m in the same period last year.

That reflected an 8.5% fall in store sales and a 0.7% decline in online sales, partly offset by a 12.7% rise in wholesale sales.

Other fashion retailers such as Next and Ted Baker fared better over the Christmas period.

It has four stores in Dublin, as well as Cork, Limerick and Kildare Village.

It also has stores in Belfast, Newry and Ballymena.