Pop-up skiwear shop opens at Kildare Village

Premium sports and skiwear specialist Dare 2b has opened its first ever dedicated ski pop-up boutique in Kildare Village.

The Dare 2b pop-up boutique will remain open until March 2025, providing winter sports enthusiasts of all levels with a curated selection of high-performance skiwear.

The opening of a dedicated pop-up in Kildare Village is a significant milestone for Dare 2b, reflecting a growing demand for high-performance skiwear in Ireland. Visitors to the boutique will be able to explore a wide variety of stylish and sustainable ski gear for adults and children including jackets, salopettes, mid-layers and accessories, all designed to offer superior comfort, warmth and flexibility. 

“We’re excited to have chosen Kildare Village to open Dare 2b’s first ever dedicated ski pop-up boutique,” said Brian Fox, Managing Director with Dare 2b Ireland. “This year, we’re expecting huge demand for quality skiwear as even more Irish people embark on skiing holidays, so now is the perfect time to visit our pop-up for skiwear shoppers.

“Whether you’re a seasoned skier or getting kitted up for your very first ski trip, we have everything you need to stay comfortable and perform at your best,” added Dare 2b’s Brian Fox. “We’re especially excited about our latest ski collections, made with ARED 30/30 technology for superior waterproof protection and breathability.” 

Dare 2b's new ski collection boasts an impressive range of jackets and gear, all designed with the brand’s signature technologies, including ARED 30/30 fabric for waterproof protection and breathability, as well as Sub-Zero insulation, which ensures warmth in even the coldest temperatures. The ski range also has a series of exclusive collaborations, such as the Swarovski® Collection and the Julien Macdonald LUXE range, which combine high-fashion with performance-driven designs. 

The Dare 2b Ski Destination pop-up boutique will be open daily at Kildare Village, offering expert advice, the latest Dare 2b collections, and a host of exclusive offers.